Word of Mouth Advertising is natural when you like something.
If you are a VP in marketing, you certainly know the value in Word of Mouth advertising.
It is almost like you can’t put a price tag, even though we do, on a person genuinely liking your product or song and want to share it with the world!
This is what people mean when they say, “ For the most part, people hear about me naturally, or organically.” Talk about a ROI (return on investment); it can be ten fold when we carry out the following steps:
A) If you are using analytics, see who your customers are and what it is about the product or song they like. Give assurances, when in conversation, the quality they expect will always be there.
B) How do you get people to become a word-of-mouth ambassador for you? Customer service is the key. Companies have departments whose sole purpose is to take care of requests (orders) and complaints. After the interaction with the service, the customer often has the opportunity to fill out a survey. It is a great feeling getting a thumbs up and 100% rating! What happens after your customer leaves? When someone is looking to buy the item you have, they may recommend your brand right away.
Sounds like a winner right?
Yet, guess what, word of mouth makes it a win, win!
Here is what I mean. It is one thing to do exactly what was requested of you; and even better when you do something that wasn’t requested.
Like sporadically talking about the product in relaxed settings.
Showing an interest in your customer’s interest besides the product. For example, if your customer has a child; just by mentioning how nicely(or neatly) dressed the child is to the parent, may be the kind word they both need that day.
Another example, if you are a musician, there are several ways of taking an interest at your meet and greets. Ask fans where they are traveling from… Do they have fields in music or outside of music they love to share with people? Be prepared to get an ear full on that one.
Your manager or social media manager in the above areas can do wonders for you in this area when you are not in concert mode. From fine dinning, to meeting a person for the first time, people like to ask what you do? After you give the less than a paragraph answer to them, allow them a moment to digest it. If they want to know more, then some will ask.
Keep in mind, it is better to leave them with a helpful neighbor experience. They will remember you and what you do. Especially, at the end of the conversation when they desire to take a card from you. It makes it easier for them to relate information about you and services with the next person organically. Here it is, you will not have to ask them to do it. The experience in talking with you gave them a meaningful interaction.
like how Entrepreneur.com states it:
Word-of-mouth is triggered when a customer experiences something far beyond what was expected. Slightly exceeding their expectations just won’t do it. You’ve got to go above and beyond the call of duty if you want your customers to talk about you.Entrepreneur.com
Hope you enjoyed Word of Mouth in 2020