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Marketing Word of Mouth Part A

Perceptive Readers, Greetings.
As you may know, I have seen people experience the happiness of giving a gift.

Marketing Word of Mouth for Educational Purposes

In this 5 part series, we will cover marketing in the major ways it has been used to grow companies. From the small, to the large, you will appreciate why these individuals and board members picked the brand and product marketing techniques that turned out to be just right for them.

Special highlighted Instagram linked images are used for educational purposes and you will appreciate the style and flare as certain points are brought out.

In the year of 2021, part 2 of this will expound upon marketing and advertising. Yes, the all important “Word of Mouth,” which has been talked about before here on the Product of Culture website.

Social Sharing From People Loving Your Brand

In the heading below is a motivational example I’m using Against the Current’s, lead singer, Chrissy Costanza to drive the point home. The band has a large listenership, they have promoted creative fan art and other articles around the world which features them. RockSound, for one, is in partnership with Against The Current; however, it is obvious that they also appreciate their hot linked articles shared on Social Media and all who appreciate ATC, music.

This is just one of the reasons I featured Chrissy Costanza on this website for more than 4 years. Mostly, at 1 to 2 months intervals, I’ve placed the following image extentions in featured articles and commentary:

Videos
Instagram
Jpeg
Png
Fanart
Iframe

Note the selected example if you will on setting goals.

Motivation in Goals

The Desired Intent: Get people to start thinking about their goals, whether old or new.
The Display/Image: A Meditative Lion ( Chrissy’s favorite animal besides dogs) and Chrissy Costanza’s meditative stare softy touching her face. Common denominators match geometrically even to the direction they are looking upward or to the universe, if you will.

Here is the final product. Notice the attribution as well.

Do You Have Goals?

Contemplate what you want and need for the new year. Also are there changes in life that causes you to feel, I deserve better than this? Best wishes in your goals.


Picture Design Credit: pixabay lion and Chrissy Costanza (ATC lead Singer)

Will you be looking forward to part two of this series in January 2021? By all means share sections, or all parts of this article, with others.

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Social Sharing Thursday Sept 24

Perceptive Readers welcome once more to Thursdays Social Media Share Featured Pick

Social Media Sharing Thursday! POSTED Sept 24, 2020
Do you remember these names and posts from last year?

  • Social Media Sharing Pick Thursday Sage Innerarity
  • Social Media Pick Thursday James A Hill

You Are able To Visit Grinder_Mindset

“grinder_mindset”
Motivation Success Quotes
https://www.instagram.com/grinder_mindset

History of Social Media Sharing Thursday

Well, instead of Social Media Sharing happening in November this year, how about looking forward to starting today; on this Thursday?

I will post a video and Instagram link of a poet, artist, professional, graduating students, and yes, a paragraph or two why this video or instagram caught my attention.

Really, as you Perceptive Readers know, often we both notice the same interesting points and thoughts; even though we express it in different ways at times.

The Choices of Joy
These Social Sharing Thursdays were a highlight for many in the year of 2019. It ran for two months. Did Thursdays not cause your day to experience a deep thought, if not outright joy?

What a better reason to run it for 4 months starting here and now in September of 2020

The Links Posted

You will most likely see the choice shared early in the mornings and posted to the Product of Culture groups and Social Media throughout the day!

The Comments Section
The Sharing Social Media Thursday posted articles are designed to have the comments section left open.
“Be professional”
What do I mean by ‘be professional?’
Answer: When you are going on a job interview how do you principally prepare your mind in conversation and writing so the CEOs will understand where you are coming from?

It does not mean you are perfect but don’t you want to sound reasonable
And that’s all I’m going to say about that.

Best Wishes, James Lynch jlynch@pocbooks.com
Owner, Writer, Poet and Podcaster of pocbooks.com

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Social Media Sharing Thursday!

Hi Perceptive Readers,
Welcome to this year’s start of Social Media Sharing Thursday!

Social Media Sharing Thursday! POSTED Sept 17 2020

Do you remember these names and posts from last year?

Well, instead of Social Media Sharing happening in November this year, how about looking forward to starting today; on this Thursday?

I will post a video and Instagram link of a poet, artist, professional, graduating students, and yes, a paragraph or two why this video or instagram caught my attention.

Really, as you Perceptive Readers know, often we both notice the same interesting points and thoughts; even though we express it in different ways at times.

The Choices of Joy
These Social Sharing Thursdays were a highlight for many in the year of 2019. It ran for two months. Did Thursdays not cause your day to experience a deep thought, if not outright joy?

What a better reason to run it for 4 months starting here and now in September of 2020

The Links Posted

You will most likely see the choice shared early in the mornings and posted to the Product of Culture groups and Social Media throughout the day!

Hey, on those writers and poets profound thoughts Instagram postings, you know I will be placing an “Against The Current” song link (video) here or there, with a chuckle and a smile in the article here at the website!

Warming up the writing fingers you know!
With that said, you know I’m going to keep sharing my article and podcast on the “Best Proof Reading Tips” as reminders for myself.

I am taking a moment to chuckle again with a smile

Às aways, thank you for caring and sharing the Product of Culture website Sharing Social Thursday!

The Comments Section
The Sharing Social Media Thursday posted articles are designed to have the comments section left open.
“Be professional”
What do I mean by ‘be professional?’
Answer: When you are going on a job interview how do you principally prepare your mind in conversation and writing so the CEOs will understand where you are coming from?

It does not mean you are perfect but don’t you want to sound reasonable
And that’s all I’m going to say about that.

Best Wishes, James Lynch jlynch@pocbooks.com
Owner, Writer, Poet and Podcaster of pocbooks.com

Chrissy Costanza | that’s why i love you

Feature Images
Featured Images are alternated on articles after the first week. Are you a long time reader and listener? Have you been featured here before in an article, etc? Drop me a line

Technology and Social Media Conversation with Professionals

This is a repost from over a year ago in 2019

Perceptive Readers Podcast 4i – Technology, Big Tech, Entrepreneurs and Social Media Digital Marketing in years past. What is a professional to do?

Social Media Likes is Currency

Social Media Likes is Currency
Social Media likes and Engagements for the Business, Entrepreneur, Professional, and craftsmen(woman) is currency. We explore why along with the good, bad, and quirky; we are dealing within this age at times.
If you enjoy this, be sure to check out caring and sharing podcast on Chrissy Costanza’s Instagram very helpful thoughts on the same subject!
Thank you for liking and sharing this podcast

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Julian A Google Analytics and Tag Manager Guru

Tag Manager Guru Julien G’day, This article was originally posted on December 15, 2017
Julian a Creator of MeasureSchool
Julian A Google Analytics and Tag Manager Guru!
Like in the title, Julian is undoubtedly qualified to help most users of this internet tool to become familiar and use one of Googles top-notch programs.
Julian is certified in Google Analytics and Google Tag Manager.
With his personable delivery of his knowledge and instructions of Google Analytics and Google Tag Manager, he will help you get your website up and running meaningful stats in no time.
Do you need this important information?
Track YouTube Videos with Google Tag Manager
YouTube Analytics for your Website? With the new GTM YouTube Trigger you can easily install progress tracking and more for Google Analytics. Let’s chat live about this exiting new Trigger.

Julian’s videos will help your businesses answer these following questions:
A) Where should the owner/company spend the budget for marketing?B) When you have different campaigns, which one is yielding the best results?C) The articles or product pages your readers and consumers are interested in that made them think, “I shall return.”
So are you one of these individuals with a website?
Digital MarketerProfessionalAuthorGrandma or Granddad with a website ?
Then there may be times you find yourself needing data for a report, or just desire to keep abreast of your progress and audience demographic, Julian’s knowledge will be of value to you.
As one professional openly expressed, “follow them and become an expert.”
More on Measureschool.com
At Measureschool, they want to help you to collect better data in order to utilize digital measurement in your decision making; and help you stay up to date on the trends of new Measure tools.
Experience:“Learning the data-driven way made all the difference for me when building Urbanara. We were no longer stifled by too many possibilities and the fear of doing something wrong. Guided by data we made changes on an ongoing basis, optimized our campaigns and got better results along the way” – Julian
Learn more about this Free Course!Google Tag Manager for BeginnersGet introduced to Google Tag Manager, the tool that is revolutionizing the world of tag deployment
Be sure to share Julian A Google Analytics and Tag Manager Guru with someone you know who needs to get started for the year 2018!

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Social Media Managers

Social Media Managers *Some Information on this page such as my services and cost have been changed but are not listed here. This article is still active for reference purposes. – James
This article was originally posted on January 27, 2019
Eight Reasons Why I can be One of the Best Social Media Managers you ever work with.
WOW! How is that for an article opening? In this world today, we find times you have to share what you can do. Would you agree this is the purpose of resumes? It has to be eye-catching and it has to state the facts!
Social Media Manager Definition
A social media manager is the individual in an organization trusted with monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or corporation. The role is similar to that of a community manager on a website forum or public relations representative. Social media managers are often found in the marketing and public relations departments of large organizations. – Margaret Rouse
These Managers are Valuable
When you saw that this writer wrote Why I can be One of the Best Social Media Managers you ever work with, you can be confident he said what he meant and meant what he said.
Yet. This is a straight disclosure right up front. The same way a wine steward uses his experienced tastes and knowledge to pick the best wines for the restaurant(s) in his charge, likewise; the owner of the Product of Culture website carries out his choices in an illustrative way.
What does this mean?
It means as you peruse his resume, he is doing the same for ones who are seriously interested in his; in other words, he is sampling your wine (resume, talents, product). Therefore, I can come to the conclusion that even though your wine certainly belongs on the table in an upscale restaurant in Italy, the cost may be too rich for room in the Product of Culture farm like, with a touch of ultimate coolness wine cellars.
You have certain wines and champagnes you drink specifically for special occasions.
With that said, this writer has a limit to the contracts I will sign to perform the services of Social Media Manager. You are about to find out the reasons I feel I am one of the best fits for a talented professional who finds I am the best fit for them.
Eight Reasons Why I can be One of the Best Social Media Managers you ever work with — The Nuts Bolts
1. The Social Media Manager is a good writer, with the needed editing skills as well, and writes all the time. His or her skills produces succinct social media posts to give The who, what, when and where for clientele.
2. The Social Media Manager’s goal is to have 100% customer service satisfaction. This service requires time management. Expectations should be met through correspondence or phone calls with the solution. Social Media Managers are oral and written communicators.
Hence, in reference to the 2 statements above, I have excelled in customer service and communication for different occupations and projects. As a writer, we are always improving; however, if you are still capable of getting an “A” on a research paper, which was 95 – 100% scoring in my day (you know, over 200 years ago for the younger generation of readers here), then you own the skills of being a good writer.
Sidenote: In my experience I found the peace of your environment and enough time for writing and editing a project makes a world of difference on the final project. Can you say perfection?
The Hootsuite Social Media Team
If you need to hear additional social media experts experience, here is a reference:
8 Essential Skills a Social Media Manager Must Have – Hootsuite Social Media Management
A Day in the Life of a Hootsuite Social Media ManagerIn this video, we give Hootsuite’s social media audience what they’ve long been asking for: a behind the scenes look at what it’s like to manage social media for Hootsuite, and best practices that you can incorporate into your own professional life.

Specialist Skills
You will find these addition thoughts helpful in what you are looking for in a Social Media Specialist.

SEO – Search Engine Optimization

Design & Photo Editing

Analytics & Reporting

Paid Social Basics

Research & Planning
 The Product of Culture website

  1. The Product of Culture Website is also known as POCBOOKS – Much More Than Books. Where the writings, professionals, artists, and musicians featured here are more than meets the eye and ear for perceptive tips, recreation, and music! This website also has a collection of digital and audio books.
  2. Listed are the prices for Event, Videos & Ads. Make a note of this deal. I do not have to be your social media manager in order for you to request pristine video slot showings on the website; but, if I do manage your accounts, then there’s no charge for me placing your events and ads on the website.
    Here are the guidelines:
    Video Ads and Event Placement Request. See Price List
    The Product of Culture website is my profession run like an ethical business to the best of my ability. I reserve the right to not accept requests.
    The topics for advertisement and documentary selection.
    Recreation
Travel
Art
Technology
Health and poetry. Did I mention the food culture? Vegan included.
    Price List
    $25 for 48 hrs
$20 1 Home page slot (24 hrs)
$10 Event stays posted for Ninety days
    Eight Reasons Why I can be One of the Best Social Media Managers you ever work with — The Guidelines I Follow
  3. A Labor of Love in Business and Blog Policy Statement
A business’s sole purpose is to make currency; inasmuch to make a profit.
Do you ascribe to the statement above? If you do, the world’s raw facts will validate your view by sharing steps you must take for a business to make a profit.
  4. The POCBOOKS.COM (Product of Culture) Blog Policy Statement
The owner, James Lynch, believes in every individual’s right (blog policy statement) to privacy. Here is a list of what information this website collects and why.
    A succinct statement on the matter follows:
    BLOG PRIVACY POLICY
    *Cookies, (Used only to register the visit in analytics) which you can turn off at anytime by modifying your internet browser’s settings.
    *Any personal information willingly given by the user, such as a user’s email address, will be used only to serve the site’s user engagement with the author/owner of pocbooks.com. Your information is not given away to individuals or sold to third parties. Keywords: Confidential and private (oral & written) correspondence are honored by the website’s owner/author.
    Eight Reasons Why I can be One of the Best Social Media Managers you ever work with — My Brand of Products
  5. I have observe enough feedback and attention over the years to realize with the access (interest) of resources, my brand’s written & audio books are more than capable of making a profit for years to come.
    Two Must See Examples:
    A) James Fundamental Reading Commentary
    B) The Life and Times of Baby Lucas Books I and II combined ebook!
    Concluding Take Away
    Dear perceptive reader, you now have a detailed overview of why I stand by the statement:
    “Why I can be One of the Best Social Media Managers you ever work with”
    Are you of the same mind and skill set? Then you certainly can make similar claims with confidence on your next interview. Or, you may just want to help another professional or entrepreneur to carry out their goals.
    Either way, may you continue to find success in all that truly matters in your heart. Thank you for the interest.

Chrissy Costanza Shout Out Baeth

Chrissy Costanza Shout Out Baeth – POCBOOKS Update Moment.

What is something that great treatment given to customers produces in them? You will appreciate this “moment” because it tells of something you are most likely doing on a regular bases naturally!

Quick References discussed:Word of Mouth 2020 Baeth on Instagram Entreprenuer.com

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Word of Mouth 2020

Word of Mouth Advertising is natural when you like something.

If you are a VP in marketing, you certainly know the value in Word of Mouth advertising.

It is almost like you can’t put a price tag, even though we do, on a person genuinely liking your product or song and want to share it with the world!

This Article was repaired or refurbished on February 17, 2020. It was originally posted on December 29, 2019. Check the site archive.today for verification of pocbooks.com online presence.

This is what people mean when they say, “ For the most part, people hear about me naturally, or organically.” Talk about a ROI (return on investment); it can be ten fold when we carry out the following steps:

A) If you are using analytics, see who your customers are and what it is about the product or song they like. Give assurances, when in conversation, the quality they expect will always be there.

B) How do you get people to become a word-of-mouth ambassador for you? Customer service is the key. Companies have departments whose sole purpose is to take care of requests (orders) and complaints. After the interaction with the service, the customer often has the opportunity to fill out a survey. It is a great feeling getting a thumbs up and 100% rating! What happens after your customer leaves? When someone is looking to buy the item you have, they may recommend your brand right away.

Sounds like a winner right?

Yet, guess what, word of mouth makes it a win, win!

Here is what I mean. It is one thing to do exactly what was requested of you; and even better when you do something that wasn’t requested.

Like sporadically talking about the product in relaxed settings.

Showing an interest in your customer’s interest besides the product. For example, if your customer has a child; just by mentioning how nicely(or neatly) dressed the child is to the parent, may be the kind word they both need that day.

Another example, if you are a musician, there are several ways of taking an interest at your meet and greets. Ask fans where they are traveling from… Do they have fields in music or outside of music they love to share with people? Be prepared to get an ear full on that one.

Your manager or social media manager in the above areas can do wonders for you in this area when you are not in concert mode. From fine dinning, to meeting a person for the first time, people like to ask what you do? After you give the less than a paragraph answer to them, allow them a moment to digest it. If they want to know more, then some will ask.

Keep in mind, it is better to leave them with a helpful neighbor experience. They will remember you and what you do. Especially, at the end of the conversation when they desire to take a card from you. It makes it easier for them to relate information about you and services with the next person organically. Here it is, you will not have to ask them to do it. The experience in talking with you gave them a meaningful interaction.

like how Entrepreneur.com states it:

Word-of-mouth is triggered when a customer experiences something far beyond what was expected. Slightly exceeding their expectations just won’t do it. You’ve got to go above and beyond the call of duty if you want your customers to talk about you.

Images

Word of Mouth 2020

All images on this website I get from pixabay that state:

Pixabay License “Free for commercial use
No attribution required” However, I would be more than Happy to still place your name with any images used. Feel free to contact me via author @ pocbooks.com

Videos

When it comes to artists who have their video embed and sharing features turned on; this tells the public you hope for marketing purposes of your video links and are shared on Social Media and as an example; The unique and awesome Product of Culture pocbooks.com website.

Thank you for allowing me to write wonderful features on the writers, performers, and artists here over the years.

Kind regards, James Lynch

Hope you enjoyed Word of Mouth in 2020

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Gratitude for Twitter and Facebook Contacts

Hello Everyone, Twitter & Facebook Contacts, No one likes to be taken for granted wouldn’t you agree? And with that being said, know that I thank you for your support this past year. Whether you are one of my Twitter and Facebook contacts, and additional networks contacts; your interest is appreciated

This Article was repaired or refurbished on February 16, 2020. It was originally posted on December 30, 2011 Check the site archive.today for verification of pocbooks.com online presence.

Twitter and Facebook Thank you

At first, I thought I would send this through Twitter to each of you but it is a little more than a 140 characters. A great shout out has to go to the Twitter and Facebook users’ United Kingdom crew, and you know who you are! Your expressions give me a perspective on your friendships, family, and idioms of the land. It has been a pleasure.

The photographers

Through your eyes and camera lenses you continue to make the saying come alive that a picture is worth a thousand words. Whether it is natural ability or through training you have acquired such skill, it is evident that your heart is involved too. Thank you for sharing some of your works with me.

The writers, authors, and freelancers

What can I say, there is a kindred spirit running through people such as you. In paying attention to details, you have shared information through your stories and articles that are sometimes overlooked, or not viewed as important. They may even be considered little things. However, you realize the importance of little things to tell a story. The artistically inclined recognizes a masterpiece starts with a brush stroke and often requires well-placed touch ups for details. Thank you for the interest and advice.

The men and women of youthful power

Youth is a time for enjoyment and at the same time finding out what truly is important for you to be successful in life. I value your thoughts, feedback, and opinions too. And one thing I have come to appreciate about young people is your ability and sincerity. Your expressions show you are thinkers; no one will take that away from you. You may agree, at times, that physically your body still matures faster than your emotional maturity. Something your parents well know. You keep these things in mind because you will be an adult soon enough. Then you may express at times it is not all it is cracked up to be with the added responsibilities. (Little humor there) All the same, I’ve appreciated reading your feedback and reports. I’ve considered it a privilege.

In closing, from the bottom of my heart, I wish globally all the best Twitter and Facebook contacts in your goals and in what truly matters.